STOP WANDERING AND START DREAMING
FROM OUR TRAVEL JOURNAL
While African storytelling takes you on a journey that inspires you to learn more about yourself and the world around you, our travel journal tells the stories of our passion for Africa. It takes you on an expedition of the memorable African vacations we create, and it shares the exhilaration our travelers have experienced on our customized luxury itineraries .
FROM OUR TRAVEL JOURNAL
While African storytelling takes you on a journey that inspires you to learn more about yourself and the world around you, our travel journal tells the stories of our passion for Africa. It takes you on an expedition of the memorable African vacations we create, and it shares the exhilaration our travelers have experienced on our customized luxury itineraries .
WHY WE DO WHAT WE DO?
“TAKE ONLY MEMORIES, LEAVE ONLY FOOTPRINTS.”
Africa is filled with breathtaking scenery and rewarding wildlife encounters. Her imposing landscapes, the feeling of her soil underfoot, and the dusty smell of the African bush is a feast for the senses. The energy of this magical continent will seep into your soul and create a love affair that will last forever.
Being the second largest continent, deciding where to begin exploring can be overwhelming. We are passionate about travel in Africa and about creating enriching Luxury African vacations for you.
We are born and bred in Africa and have travelled extensively throughout her countries. We march to the beat of Africa’s drum and go out of our way to share our advice about when, where and how to experience this majestic continent. Once you have decided it’s time for your own African adventure, we will guide you and help you to plan the ultimate experience.
ABOUT US
Live 4 Africa.com is an independent company that is privately-owned by Gelle Ritchie who began her travel industry career in 2003. With our carefully selected business partners and suppliers, we tailor-make your Luxury African Vacation according to your specific travel needs. We also help you to choose the most suitable Luxury Africa Safari.
We only work with the most reliable, professional, honest and outstanding luxury suppliers across Africa. Based on years of planning tailor-made safaris and an understanding of your personal preferences, we recommend destinations and experiences we know you’ll enjoy. We don’t own lodges, hotels or transfer companies, which means we’re free to recommend what’s best for you.
Our advice includes sound recommendations about the infrastructure and culture of the African destination you choose. We regularly travel on educational trips across southern and East Africa, and never recommend a destination we wouldn’t visit ourselves. We also link a complicated series of local and international flights, transfers, luxury hotels and lodges, as well as activities from different suppliers, which we weave together to create a seamless luxury Africa itinerary just for you. We take care of every detail – your flights, luxury accommodation, transfers and curated day tours – so that all you need to do is arrive and relax. We have a 24-hour emergency contact number that you can call any time before and during your travels should you need our assistance.
Africa, and particularly being on safari, runs in Gelle Ritchie’s blood. And because she lives, eats and breathes safaris, Gelle has never been able to create a customized itinerary that doesn’t include safari time. Live 4 Africa.com was born because of Gelle’s passion for the bush – for the safari life – and going above and beyond to create the ultimate personalized luxury safari experience is what keeps travelers coming back for more of our outstanding African encounters.
We believe that by simply visiting a wildlife area our travellers are encouraging its continued protection through tourism revenue. For that reason, our deep commitment to conservation is matched only by our devotion to providing our guests with the
most unique and extraordinary safari experiences out there....
Once you have decided it’s time for your own African adventure, we will guide you and help you to plan the ultimate experience.
We look forward in welcoming you to Africa.
WHY WE DO IT?
“TAKE ONLY MEMORIES, LEAVE ONLY FOOTPRINTS.”
Africa is a destination filled with breathtaking scenery and rewarding wildlife encounters. The look, the feel the dusty smell of the African bush seeps into your soul, and long after you’ve gone you will find yourself missing it with an almost physical longing. Being the second largest continent makes it overwhelming to decide where one should start exploring and discovering this unique destination.
Passionate about Africa and creating a memorable Africa vacation for you let us help you experience this magical continent. Born and bred in Africa and having traveled extensively through her countries, we will go out of our way to give you advise on where, when and how to travel in Africa.
DESTINATIONS
If you’re a discerning traveler looking for your own luxurious African safari, or you’ve been lured back to Africa’s shores to explore more of this incredible continent we call home, we are here to guide and help you to plan the ultimate African experience.










EXPERIENCES
Our unforgettable tailor-made luxury itineraries take you right into the heart of wild Africa. Choose from our hand-picked array of carefully crafted travel itineraries and let us transform your safari dreams, interests and needs into reality.

Mozambique Experience

Zambia and South Africa

Coast, Namibia

Kamp, Sabi Sand - Kruger

Okavango Delta

Zimbabwe & Zambia

Luxury Safari

Luxury Safari

Hello Gelle,
Well, what can we say but WOW! We have had the most wonderful 3 days at Phinda.
We have seen...everything!!!! all the most wondeful animals and we have been treated
like royaliry since arriving at the airport in Nelspiroit (opps with the spelling!). We are
loving the whole experience. Tomorrow morning is our last safari and then we are
driven to Oyster Box .
Thanks for your reminder. We will check in with BA as you suggest.
Looking forward to meeting you soon.
Best wishes
Edwina and Rob ( May 2019- 39 day Luxury KZN , Cape _Town ,
Namibia , Rovos Rail , Vic Falls and Botswana and Uganda )

Hi Gelle,
Just checking in with you cos i know you are keeping an eye on us!
A quick email....but
wanted you to know what a fabulous time we are having.
Namibia was so interesting and I'll talk more about that in another email. Wilderness
Air...fantastic!
Just had the most spectacular time on the Rovos..wow! What an experience. And now
we are at Vic Falls! OMG... what a place.
Warm wishes
Edwina
Best wishes
Edwina and Rob ( May 2019- 39 day Luxury KZN , Cape _Town ,
Namibia , Rovos Rail , Vic Falls and Botswana and Uganda )

Hi Gelle,
Just wanted to thank you so much for arranging the winery tour and lunch at Vergelengen
this week. What a memorable and wonderful event in such fabulous surroundings.
The wine and lunch was delicious.
Your beautiful rhino tear gift....how very thoughtful and I will remember you and our
time in Africa when I wear it.
I know I speak for Susie Andy and Rob in saying how much
we enjoyed meeting you and putting a face to the name. You have
done such a stellar job organising every little detail and more for the 9 of us. Thank you again.
Here's hoping that your retina recovers soon.
Warmest wishes
Edwina and Rob May 2019- 39 day Luxury KZN , Cape _Town ,
Namibia , Rovos Rail , Vic Falls and Botswana and Uganda
EVERYONE NEEDS A LITTLE BIT OF AFRICA
“READY FOR YOUR VERY OWN LUXURIOUS ADVENTURE IN WILD AFRICA?”
To ensure your experience is extraordinary, we travel to most of the African destinations we recommend to you. In fact, we usually go back to explore and learn more about these regions, ensuring our advice is truly valuable and up to date. We are passionate about travelling throughout Africa and helping you to plan an unforgettable African adventure. Exceptional personalized customer service drives us, and our preferred business partners have outstanding track records endorsed by their Trip Advisor reviews and independent awards. We share a special service ethic with these owner-managed businesses who put travelers first, provide personalized attention for each guest, and always go the extra mile to deliver the ultimate experience. Like us, they believe in delighting and surprising you, and are quick and proactive if anything goes wrong, which it seldom does with partners like these. Just as we do, our preferred partners aim to exceed your expectations.

EVERYONE NEEDS A LITTLE BIT OF AFRICA
“READY FOR YOUR VERY OWN LUXURIOUS ADVENTURE IN WILD AFRICA?”
To ensure your experience is extraordinary, we travel to most of the African destinations we recommend to you. In fact, we usually go back to explore and learn more about these regions, ensuring our advice is truly valuable and up to date. We are passionate about travelling throughout Africa and helping you to plan an unforgettable African adventure. Exceptional personalized customer service drives us, and our preferred business partners have outstanding track records endorsed by their Trip Advisor reviews and independent awards. We share a special service ethic with these owner-managed businesses who put travelers first, provide personalized attention for each guest, and always go the extra mile to deliver the ultimate experience. Like us, they believe in delighting and surprising you, and are quick and proactive if anything goes wrong, which it seldom does with partners like these. Just as we do, our preferred partners aim to exceed your expectations.
